Services for: Product Managers

Prioritizing and limiting product features is a challenge. Research we deliver has helped clients identify the high-value opportunities that will drive net new revenue.

Product Requirements

Business Questions

  • What features will help us win customers?
  • What has caused a product’s lackluster performance – weaknesses of the offering itself, or other market or execution issues?

What We Did

Measured penetration of and satisfaction with add-on modules among existing customers. Findings helped identify low-cost solutions that avoided reengineering the base product.





Market Requirements

Business Questions

  • What capabilities must be included in this offering to ensure success?
  • What features are must-haves?
  • What capabilities will customers pay a premium for?

What We Did

Through focus groups and executive interviews, tested a new service offering and provided recommendations on service features and pricing. Resulted in significant improvements in final packaged offering.





Portfolio Planning

Business Questions

  • What is the market opportunity for the product options we’re considering developing?
  • Where should we focus our development efforts?

What We Did

Produced demand analysis along with market size projections for an array of product enhancements under consideration. This resulted in a narrowed field of high-value projects for the engineering pipeline.

“Cory was a quick study in learning our products, market and vocabulary. She engaged with executive levels in our company and customers, adeptly managed customer interviews, designed deployed and summarized a follow up study to present a succinct and informative message. She delivered quality results on time and on budget. I look forward to working with Cory in future.”

Jay Ratcliffe, Director Product Management, Emdeon