Services for: Marketers

Marketing begins with insight. We provide purposeful, focused intelligence to help you move markets.

Market demand & revenue projections

Business Questions

  • What market segments will buy in the next 24 months, and how much?
  • Which products are likely to have higher growth?

What We Did

Buyer survey design and delivery resulted in two-year projection of product demand.  The CEO used this model to gain board support for annual goals.





Concept & Positioning Testing

Business Questions

  • What should our service include to win the high-margin consumers?
  • What opinions does our target market have about us versus the competition?
  • How do consumers make this service choice?  What are the critical variables?

What We Did

Focus group moderation with distinct buyer segments revealed priorities determining loyalty for this service vs. competitors.





Competitive Landscape Analysis

Business Questions

  • How do we position ourselves against newer market entrants?
  • What are the strengths & weaknesses of competitive offerings?

What We Did

Analysts, channel partners, and customers interviewed regarding new challengers in the market. Resulted in view of key capabilities and near-term product roadmap of competitors, enabling effective positioning and messaging.

“Cory succinctly addressed our core needs, focusing the effort and turning around the work in time for critical planning meetings. I wholeheartedly endorse her work to anyone who wants a true consulting professional for market intelligence.”

Mike DiPietro, VP Marketing at HealthcareSource